Brands building a coordinated eye and brow assortment
PRODUCT SOURCING CATEGORY
Eye Makeup OEM / ODM
Create eye products around payoff, wear, format and real use occasions.
Formula, claims, MOQ, testing and timing are confirmed after feasibility review.
FORMULAPACKAGEPRODUCTION
BUYER FIT
A stronger brief starts with a clear commercial fit.
Use these profiles as a starting point, then confirm the audience, market, channel, target price and launch role in the written brief.
Trend-led teams evaluating a distinctive format or application ritual
Retail buyers that need clear payoff and wear references
CATEGORY FORMATS
Start with a clear product format, then define what makes it yours.
Eyeshadow palettes
Mascara
Eyeliner
Brow products
OEM CAPABILITY
A development route built around the brief.
Color-story development
Payoff and wear targets
Brush and applicator review
Palette architecture
CUSTOM OPTIONS
Coordinate the decisions buyers will see and use.
01Formula02Shade03Finish mix04Brush05Component06Carton
FORMULA + PACKAGING ROUTE
Develop the product and its delivery system as one commercial format.
Formula route
- Choose palette, mascara, liner or brow format first
- Define payoff, wear, removal and finish targets
- Approve shades or brush-formula behavior against physical references
Packaging route
- Review pan layout, pencil mechanism or mascara component by format
- Assess brush, wiper and formula behavior together
- Coordinate palette, component and retail-carton artwork
QUALITY & TESTING FOCUS
Define the evidence before the product is released.
The exact specification, testing and documentation scope depends on the approved formula, package, manufacturing facility and destination market.
Payoff and shade consistency
Brush, wiper, breakage and dispensing checks
Formula-component compatibility
Wear, removal and eye-area claim review for the target market
COMMERCIAL STARTING POINT
MOQ is qualified—not guessed.
MOQ GUIDANCEConfirmed after formula, component, decoration and testing review
Share the target market, channel, quantity, benchmark and launch timing to receive a useful preliminary scope.
Get a preliminary project scopeCATEGORY FAQ
Questions to resolve before sampling.
01Can mascara brush and formula be developed together?
They should be. Brush geometry, wiper, formula rheology and the desired volume or length effect are interdependent.
02Can an eyeshadow palette mix matte and shimmer finishes?
Yes, subject to shade, payoff, pan and manufacturing-feasibility review for the approved palette layout.
03What should a brow-product brief include?
Include format, application steps, wear and removal expectations, shade direction, benchmark and destination-market claims.